Persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. If a person pushes too hard, he will risk being aggressive. Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Persuasion Definition Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations (attitudes) toward some object, issue, or person. Although any change technique is sometimes referred to as persuasion regardless of the target of influence, the term more commonly refers to a method of change in which a person is deliberately […] While persuasion is a science, it’s also an art.

One’s attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one’s physiological states).Not all communication is intended to be persuasive; other purposes include informing or entertaining.
We are confronted by persuasion in a wide variety of forms every single day. If he nudges too lightly, he will get nowhere.
According to a study by a media trend-tracking group, the average person is exposed to more than 5,000 advertisements per day.


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