The division is home to six differentiated brands, each operating independently within the context of a larger corporate framework.
“More importantly, these acquisitions feature a new generation of competition for the leading companies—indie brands.” For Unilever, these brands have given the company a great opportunity to expand into the prestige skin care sector with well-established brands, meaning it doesn’t have to start from scratch.
Tatcha joins brands such as Murad, Dermalogica, REN Clean Skincare, Kate Somerville, Living Proof and Hourglass as part of Unilever's prestige portfolio. 1-Feb-2019 .
Over the past several years, Unilever has targeted niche, prestige brands, and has now added Tatcha to its portfolio. And now with this deal, Unilever is moving into prestige hair.
Founded in 2009 by Victoria Tsai in San Francisco with an innovation center in Japan known as the Tatcha Institute, Tatcha is described as a modern skincare brand rooted in classical Kyoto rituals. “Prestige is an expansion area for Unilever – it’s a huge growth opportunity,” Petrou told European CEO. Unilever’s prestige beauty business is booming. Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever’s ice cream brands.
I look forward to working with Carisa [Janes, founder] and Hourglass team to accelerate the brand success.” Strategic thinking is a key element of Petrou’s role at Prestige. 11 Jun 2019 --- Unilever is set to acquire prestige skincare brand Tatcha for a reported US$500 million.
Prestige beauty boosts Unilever’s full year sales but results are short of expectations.
Launched in 1989, Magnum was the first hand-held ice cream created as a premium ice cream for adults.
The company picked up those prestige skin care lines in 2015.
The sale of Unilever Cosmetics International to Coty in 2005 marked Unilever’s departure from the prestige market when it left behind fragrance brands such as Calvin Klein, Cerruti, Chloé and Vera Wang.However over the last few years, it has reconstructed its business with a number of prestige skincare, cosmetics and hair care acquisitions, and more are slated to follow. In April 2000, Unilever bought both Ben & Jerry's and Slim Fast for £1.63 billion. Anglo-Dutch beauty giant, Unilever has announced full year sales growth of 3.1% to reach a turnover of €51bn. The ice cream bars are made from quality ingredients to match their premium market positioning. When the deal closes, Living Proof will become part of the Unilever prestige portfolio alongside brands like Dermalogica, Kate Somerville, Murad, and REN.
The brand is distributed through premium retailers predominantly in the US and has a strong social media and digital presence.
For Unilever Prestige, who encourage brand autonomy, we felt that designing anything other than a workspace that reflects their passion for authenticity and innovation, would tarnish their brand identity and hinder their growth. Its Hourglass, Ren, Living Proof and Kate Sommerville brands all delivered double digit growth for the period.
Unilever closed out the 20th century with the acquisition of boutique mustard retailer Maille. The brand fits perfectly with the Unilever Prestige mission and ethos.
Although Unilever’s largest personal care brand is the mass-market Dove, the juggernaut is quickly becoming a more formidable competitor in the prestige space.
Founded in 2009 in San Francisco by start-up entrepreneur Victoria Tsai, Tatcha is a modern skincare brand rooted in classical Kyoto beauty rituals. Later that year, the company acquired Bestfoods for £13.4 billion.