If you continue browsing the site, you agree to the use of cookies on this website. Data analysis is geared toward providing information that will help answer the problem at hand. Multivariate Analysis Methods • Two general types of MVA technique – Analysis of dependence • Where one (or more) variables are dependent variables, to be explained or predicted by others – E.g. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to … 3 FACTORS … Multivariate Statistical Methods Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 3. Multivariate Analysis Techniques 1. 2 FACTORS INFLUENCING THE SELECTION OF A DATA ANALYSIS STRATEGY • Previous steps of the marketing research project—Problem definition, development of an approach, and research design. The weights are determined by the multivariate technique.

1 MULTIVARIATE ANALYSIS TECHNIQUES 2. Multiple regression, PLS, MDA – Analysis of interdependence • No variables thought of as “dependent” • Look at the relationships among variables, objects or cases – E.g. Statistical significance Vs Statistical power Variate value = w1x1 + w2x2 + ...+ wnxn x1 ,x2 ,..xn = Observed variable w1 , w2 ,.. wn = Weight The variables are specified by the researcher. Statistical Methods.



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