In this way, ads influence our values and underlying beliefs. Advertising communication models are theories about "how advertising works." 5 Theories of Advertising. The advertising theories illustrate how and why advertising is effective in influencing the customers’ behaviour and accomplishing its objectives. These theories or models attempt to explain and describe, at the individual buyer or consumer level, the process by which advertising communicates with and effectively persuades individuals to take action.

Unfortunately two of the major problems of marketing management have been to determine which persuasive communications will be most effective, in advance of use, and to measure to what extent the persuasive communication has been successful in achieving its marketing objective. Advertising theories also make use of content specification, Specific message and media characteristics, … Advertising Theory or 5 theories of advertising try to explain how and why advertising is effective in influencing behaviors and accomplishing its objectives. There are various theories on advertising and most of them propagate that the success of advertising is controlled by the main practices being carried out which include frequent brand exposure and repetitive advertising. ... Ads don’t just sell products but infuse those products with meaning for the people who use them. Advertising, Public relations, Marketing and Consumer Behavior Business Communication Communication / General Communication Barriers Communication in Practice

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